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ICBusiness Advertising and Marketing Divisions
ICBusiness has four main areas of advertising along with a new branch coming in March. Our main areas of advertising are Real World or Main Stream (including magazine, paper, radio), Outdoor Advertising (including Billboards, posters, Floating Ads), Electronic Advertising or 'Evertising' as we have called it and lastly our main focus of Direct (targeted) Marketing (telemarketing, Fax, Email, Canvassing). As we have always been an advertising agency we have had experience for over 10 years in making small businesses work. We do not take on every client so we can put more effort into those that we have. Unlike some other agencies we will not compromise a campaign's success by over committing our resources. We also ensure put together advertising campaigns that will have the most benefit for your business. This will probably mean not spending as much as you have been told, or even as you may think. It will mean spending the correct amount to get the best result for your business.
ICAdvertising - Real World Advertising
Advertising of old is still the most effective in the current market. Although electronic advertising will give your business a huge boost, your business can be defined by your advertising in the real world (not on the internet). It is extremely important to make sure that all material and campaigns represent you in the light you want your business to be. A campaign is best conceived through careful planning and strategy to last the long haul and NOT just a one off quick fix. It is always best to use an SME advertising agency as often they will receive discounts and will spend your advertising dollar across a range of media instead of just one advert. Advertising for the long haul will ensure your business lasts long into the future and NOT just a quick boost that is fleeting at best. ICBusiness is still very dedicated to all of our advertising clients and ICAdvertising can co-ordinate all of our divisions to give your business the best chance. Visit them now at www.icadvertising.com.

PaperBag Evertising - Electronic Advertising Specialists
What is Electronic Advertising? Email? Yes and no. Yes because it includes E-Mail Advertising and no because it is SO much more. Electronic advertising includes every form of advertising on the internet. Some you may have heard of, some you may have not. The list includes (but is not limited to) e-mail, banner exchanges, link exchanges, paid inclusion into search engines, manual search engine registration, chat room seating, e-billboard ads, news group seating, portal and sector targeting and website shuffling.

PaperBag Evertising is ICBusiness's own specialised group to take your business to the next level on the internet. We do not have any 'one off' advertising and only take on 6, 12 or 24 month campaigns as we build your business over the long term. Payments are by way of monthly instalments with a small set-up fee to cover initial costs. Although the business is located in New Zealand, we work mainly with businesses from the UK, USA and Canada. We can help your business move on the internet. For more information visit www.paperbag.co.nz.

Tips for Advertising
Watch the spend.
When advertising it is important to keep sight of the end goal. When checking on the cost of a campaign, do not only weigh it against that of other companies (definitely get more than one quote), also weigh it against what you could possibly achieve. If the end result of an increase in business is only just more than now, is it really worth the time. After all time is a cost to be taken into account. Instead measure the campaign against all factors. The cost of a campaign is NOT just the monetary value, it is also the time and resources required from yourself (yes even if it IS done after hours!). For a free no obligation appraisal of your campaign just email us.
I See Business - Direct Marketing
ISeeBusiness direct marketing provides a friendly, efficient and successful advertising solution. Utilising all forms of direct marketing including telemarketing, telesales, fax-outs, direct mail (addressed), targeted newspaper inserts and canvassing. We are so confident of our ability to help you we are more than happy to consider commission only campaigns. By providing a service on commission only it is vital we do our job correctly. Visit www.iseebusiness.com to find out more.
I See Business - Outdoor Advertising
ISeeBusiness (ICBusiness Outdoor) is a recently developed division that is to provide outdoor campaigns at a fraction of the cost. We recently acquired access to over 200 sites in New Zealand covering most of Auckland and our aim is to grow the business nationally. As this is a very hands on business we intend to leave this division to New Zealand. We have been asked about outdoor advertising in the UK and have decided to focus our resources on other endeavours overseas at present. Visit the website www.iseebusiness.net for information.
Coming Soon - Cinema, DV Ads
As an advertising agency we would be pretty slack if we were not constantly trying to improve our services and find new ways to get our clients businesses into the market. We will soon be offering cinema advertising in New Zealand and the UK and our new flagship of an idea is to be Destination Vouchers. This is a new concept built around travellers and tourists and anybody else going anywhere. We are very excited about this new development and can't say much except WATCH OUT ITS COMING! www.destinationvouchers.com
Visit the Global Business Internet Gateway ICBIG.com
UK & European Clients please visit ICBMedia.com